IBSS at XJTLU: The Power of Experience Mapping
Presented by Gerard Dolan
Experience Mapping is a strategic exercise of identifying, capturing and communicating the interactions of multiple brand touch points over space and time.
In this presentation, Gerard will introduce the basics of Experience Mapping, including;
- What they are and how to create one.
- The strategic value they can bring to your brand and organization.
- How to make the insights actionable.
Join us for an intensive overview of how Experience Mapping can help you and your team.
Date: Wednesday, May 23
Time: 18:00 (CST - China Standard Time)
Location:
International Business School Suzhou at XJTLU
IBSS Building (South Campus),
8 Chongwen Road, Dushu Innovation District, SIP,
Suzhou, Jiangsu, PR China 215123
Tickets: This event has passed.
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