Downing Street
Group of Companies

Project Background
The Downing Street Group of Companies was established in 1986 and is a collection of four corporate entities providing a full range of real estate and mortgage investment services in one organization.

Competitor Analysis
I researched 6 direct competitors on the wider web. As well as recording subjective impressions of how well these indexes worked, I compared the indexes against a set of criteria such as branding, navigation, link readability, use of icons, use of color
and/or whitespace, quality of link labeling, relevancy of content, and availability of other navigation tools (e.g., sitemaps).

Strategic Solutions
:: HTML Site to target dial up majority audience
:: Installed Content Management program and trained staff member
:: 5 templates in total were created allowing flexibility
:: Property Listing templates enforce a strict grid for legibility and efficiency
:: Creation of a Tenant Services database