AshlarUrban.com

Project Background
Ashlar Urban Realty Inc. is a full service commercial real estate firm located in Toronto, Ontario, specializing in investment sales, office and retail leasing, and advisory services.

Competitor Analysis
I researched 9 direct and relative competitors on the wider web. As well as recording subjective impressions of how well these indexes worked, I compared the indexes against a set of criteria such as branding, navigation, link readability, use of icons, use of color and/or whitespace, quality of link labeling, relevancy of content, and availability of other navigation tools (e.g., sitemaps).

Strategic Solutions
:: 147 pages and expandable
:: Hybrid Flash and DHTML Site
:: Installed Content Management program and trained staff member
:: 5 templates in total were created allowing flexibility in look but
maintaining a strong brand
:: Property Listing templates enforce a strict grid for legibility and
efficiency of screen real estate