Fieldpoint.net

Project Background
Fieldpoint Service Applications Inc., the developer of Alert Software, is a leading provider of web based service management software. Alert uses Microsoft’s® advanced .NET technology to provide Help Desk, Field Service, Contracts and Project management applications.

Competitor Analysis
I researched 6 direct competitors on the wider web. As well as recording subjective impressions of how well these indexes worked, I compared the indexes against a set of criteria such as branding, navigation, video presentations, link readability, use of icons, use of color and/or whitespace, quality of link labeling, relevancy of content, and availability of other navigation tools (e.g., sitemaps).

Strategic Solutions
:: Hybrid Flash and DHTML Site
:: Key sales messaging within rotating Flash banner on home page
:: Quicktime product demonstrations
:: Installed Content Management program and trained staff member
:: 3 templates in total were created allowing flexibility in look but
maintaining a strong brand.